It s a shame I've been sitting on this book for about two years now. A friend of mine gave me Never Eat Alone , by Keith Ferrazzi a couple years ago (thanks Rey), and it s been on my bookcase ever since. It was resting there not because I didn't want to read it, but because I already had so many others in the pipeline. I finally got around to reading it last month and I definitely recommend it. In very simple terms, Ferrazzi explains why networking is important and how to do it. From how to make call lists to planning dinners to personal branding to goal setting, it s all here. He also maintains a valuable blog .
Inevitably there will be times when you have setbacks or things don t go your way. Maybe you didn't get a job you thought you were sure to get. Maybe you lost a job unexpectedly, didn't win a contract, or lost a major client. Your car always seems to break down right after you've had some other unexpected expense. These kinds of situations immediately place us in crisis. They don t feel good, but sometimes they re what we need in order to grow. The beautiful thing about crises is that they force us to take a step back and reevaluate what s going on in our lives and rediscover what we truly want and need. When we get over that initial shock and feeling of disappointment, we might realize that maybe that job wasn't really the best for us anyway. Maybe, just maybe, that wasn't what you really wanted to spend your life doing. Maybe that friend was holding you back instead of pushing you forward. The way I deal with crises of these sorts is simple: If something doesn't go my way professionally, I try to create a situation that would be more rewarding than the situation originally planned. A while ago, I was offered a job that looked very promising. After I accepted the offer, they pushed the start date back three times, later informing me (via e-mail) that they wanted to bring me on in the near future but I should feel free to explore other options. I was extremely disappointed. I felt disrespected and angry, but decided to make the best of the situation and follow my dream of working internationally. I then flew to Santiago, Chile and had great professional and personal experiences I wouldn't have had otherwise. Later, reflecting back on the original opportunity, I realized that working for a company that avoids a start date three times and then can t pick up the phone to explain the situation is probably not where I need to spend my time. Use setbacks as an opportunity to put your goals in order and act on them. In the moment, it s difficult to look at a setback as temporary, but they are. They happen to everybody. It s how you respond to them that will determine how they affect you.
Now, I’ve never watched a Star Wars movie (I know. I actually have been living under a rock), but I was reading Sex, Drugs, and Cocoa Puffs, by Chuck Klosterman yesterday where I came across Jedi Master Yoda’s quote, “Do, or do not. There is no ‘try.’”
At this point I put the book down and reflected on what I just read. I have to say I agree with Yoda. When we attempt something, we have to pursue it as though there is no option to fail. Too often, we go into a situation with the sentiment that, if we don’t reach the desired outcome, we can at least say we tried. Sometimes we will fail, but we can’t allow ourselves to go into something expecting to. I understand we’re not going to win each and every time, but shooting for just good enough or the attempt will ensure that we never reach success.
Do or do not. There is no try.
If you work for a company, then you probably know what it means to put the company first. When asked what we do we often reply with, “I do [insert job duties] at [insert company name].” In order to demand control over your life, career, and salary you need to make sure you are effectively marketing yourself as well what you do and who you do it for. At the end of the day, we do business with people. We make decisions based on emotions, not logic. Be the person people want to work with.
Here are some branding questions I always ask (altered to refer to a person instead of a product):
- What are my unique qualities?
- Why should should somebody choose me?
- What is my target market?
- How do I build credibility among my target audience?
- How do I effectively reach my target audience?
- What is important to my target audience?
Seth Godin had this to say about the importance of marketing yourself today.